Practice Safeguard Branding
Practice Safeguard, a web service for dentists, tracks problematic ledger entries from the moment they are entered into the system. New to the market, Practice Safeguard, wanted a clean tech look to present it’s software to potential customers.
For Practice Safeguard it was determined that a lock would be used as the primary icon of the brand. With Emphasis added to the lock the core font and word mark of the logo was kept thin and clean, giving the impression that the software was easy to use and implement.