Orabrush was launching a new product for use with the Orabrush Tongue Scrapper. The Gel product needed packaging that would stand out in the already busy and full retail space where shelf space is valuable.The packaging needed to maintain and continue the Orabrush brand.
To help market and sell the LiquiGel three solutions were used. First was a small sample pack that would introduce online orders to the LiquiGel product. Second was a 60 use bottle for Internet orders. Third was a PVC Tube for retail. The third solution allowed retail stores to only need to devote a peg hook rather than over crowded shelf space.