Easy Dental Mailer

Easy Dental 2009 Mailer

The Challenge

Easy Dental, practice management software, from Henry Schein, Inc. needed a direct mail piece they could send out to potential customers for lead generation. The piece needed to serve three areas. For this integrated campaign, Henry Schein wanted recipients to respond in one of three ways; call, web or mail back a detachable card.

The Solution

The solution was to develop a mailer that when stacked in with other office mail, would ‘stand out’ from the rest of the pile. The mailer itself was roll-folded in a vertical format so that no matter which hand was used the recipient would touch the call to action panel.