A photo was needed to highlight how a product could or might be used. For this shot the decision was made to show the product being used by a family during a summer camping trip. The dilemma was that the product packaging needed to be ready and in stores before summer, the shot would have to be taken during the winter time in the parking lot of the photography studio. Since, in most cases, no one chooses to camp in a parking lot (at least no one we knew) the shot had to be manipulated to show it being used in a summer camping area.
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